Jaguar Land Rover (JLR) has revealed that the renowned Range Rover will be produced in India for the first time marking a revolutionary move for the luxury car industry. The brand’s global manufacturing strategy has reached a significant milestone with this strategic choice which highlights India’s increasing importance as a major market for luxury cars.
India became the new production hub.
To produce the Range Rover and Range Rover Sport models Jaguar Land Rover will make use of its current Pune manufacturing facility. Having produced other JLR models since 2011 this facility is well-equipped for this expansion. It operates under a contract manufacturing agreement with Tata Motors. It has been operational since 2011. The choice to relocate production to India was made in response to a notable 160% surge in Range Rover sales in the nation during the current fiscal year.
Fulfilling Demand at Home.
This action is primarily intended to meet the growing domestic demand for Range Rover automobiles. JLR hopes to meet the needs of Indian customers by producing these high-end SUVs in the country potentially saving them money. In contrast to the historic Solihull plant in the UK which will continue to serve international markets by producing the high-performance SV variants and the upcoming electric Range Rover the Pune facility will concentrate on the Indian market.
Importance to the Indian market.
India’s market for luxury cars is expanding thanks to the country’s rising consumer wealth and economic growth. The extraordinary demand for Range Rover models was highlighted by Geraldine Ingham Managing Director of Range Rover who also noted that local manufacturing will help meet this demand effectively. It is anticipated that this action will strengthen Range Rovers standing as the country’s top luxury SUV brand drawing in an increasing number of affluent customers and well-known individuals.
Technical and Creative Prowess.
The brand’s exacting standards for British design technology and refinement will be upheld by the Range Rover models produced locally. Superior handling and comfort are ensured by features like the fully independent air suspension 48-volt electronic roll control and Dynamic Response Pro system. Advanced infotainment systems with haptic feedback a semi-floating glass instrument cluster and a 13-point 1-inch touchscreen made of floating glass will also be featured in the new models.
Greater Consequences.
This is more than just a manufacturing change—it’s a declaration of JLRs faith in its Indian business and the capabilities of its Pune plant. Given its performance since 2011 and the recent spike in demand the facility was a perfect fit for this expansion. The strategic significance of localizing production to capitalize on India’s expanding economic opportunities and consumer base was emphasized by Lennard Hoornik Chief Commercial Officer of JLR.
The Managing Director of JLR India Rajan Amba expressed satisfaction that India was the first nation outside of the United Kingdom to produce the renowned Range Rover. According to him this action enhances the whole ownership experience for Indian customers by fusing the finest aspects of British luxury with the satisfaction of owning a vehicle that is Made in India.
Upcoming prospects.
In the future local Range Rover model production is probably going to increase JLRs market share and brand value in India. The choice is consistent with more general industry trends according to which multinational automakers are localizing production more and more to more effectively and sustainably satisfy niche market demands.
In summary,
A major milestone in the brand’s history has been reached with the start of Range Rover production in India. In one of the economies with the quickest rate of growth it shows a strategic alignment with market dynamics and consumer preferences. This action not only establishes a precedent for other luxury automakers thinking about similar expansions but it also reaffirms JLRs commitment to India. Indian customers can expect to enjoy premium SUVs manufactured domestically when the first Range Rovers leave the Pune assembly line (Business Today FortuneIndia).
