In light of this, Swiggy, one of the major Indian online food platforms, has come up with a program aimed at reinventing the concept of fast food and attending to the always-changing tastes of its clientele – the ‘Daily’ meal service. This effort is a part of the ongoing multi-facets of the Swiggy aim which is to broaden its offerings beyond traditional food delivery and to position itself as a complete solution for all dining needs. Recognizing the growth potential of the market segment seeking fresh homemade meals, but not wanting to bother with cooking or shelling out on eating out, now the ‘Daily’ food line is back, Swiggy aims at building a platform that reinvents the experience of homely cooking, but without the trouble of …
Background: The dynamics of the Swiggy day
In order to provide customers with accessibility to healthy home-cooked meals, affordably and hygienically, Swiggy launched its ‘Daily’ meal subscription service back in 2019 involving food prepared by contemporary home chefs and professional kitchens. The service caught up the urban customers who were looking for a simple and healthy way of dining, and which is specifically intended for the daily subscriptions of breakfast, lunch, and dinner dishes.
The service, however, turned out to be a hit, but on the backdrop of the spread of COVID-19 and as a result of the accompanying lockdowns, which demanded stocking up on these goods, Swiggy temporarily stopped the ‘Daily’ service in 2020. The choice was mainly based on the safety of its customers and delivery partners as well as the adjustment to the fashion of the food delivery industry due to the pandemic and the pace of its transformation.
The Relaunch:
This is great news as the relaxed rules and the growing desire for quick food solutions give way to the reintroduction of Swiggy ‘Daily’ meal service with several more revamping and updates. While the details regarding resumption are yet to be made yet officially, the industry insiders suggest that Swiggy is expected to take the service in a different direction by refocusing it on quality, variety, and affordability.
Being a crucial part of the improved ‘Daily’ service is its increased menu offering, which aims at offering a variety of cuisines, dishes, and dietary options to take care of everyone’s expectations and tastes. Through building the base of network in collaboration with private home chefs, professional kitchens and culinary experts, Swiggy works on creating the menu of fresh, high-standard meals on home delivery basis.
Additionally, Swiggy might make it easier to adjust the subscription fees and payment plans to meet various dining needs and pockets. Customers can easily make orders for either a single meal or subscriptions that are either directly delivered to their addresses or picked up on their own by leveraging on the seamless ordering and delivery with competitive pricing and add-on benefits.
Further, the ‘Daily’ service might add some innovative features and of course highly advanced technology that will influence the customers to travel by train to satisfactorily. The Swiggy is fully equipped to leverage its own technological power to move the dining experience forward to the level of customers’ convenience, efficiency, and pleasure. Thanks to personalized menu recommendations based on individual preferences, advanced order tracking and delivery notifications your customers will be able to enjoy the dining experience at its fullest.
The Impact: The Dining Industry is undergoing a shift that has adverse consequences.
The re-opening of Swiggy’s meal service under the brand name “Daily” is anticipated to have a substantial influence on the urban Indian dining business, which has become popular as convenience and affordability become more in demand with urban consumers. Degree of home-cooked food diversity and convenience of restaurant dining and stepping in the gap by offering home-cooked meals that are freshly prepared and delivered directly to customer’s doorstep is the goal of Swiggy. Thus, it will offers an alternate choice for the busy professionals, working students and families to dine while saving their time.
Not only is this but the coming back of “Daily” coincides with Swiggy’s strategic expansion array and the setting up of its footprint in the restaurant delivery and dining areas. To its primary food delivery service, Swiggy has been unlocking new channels such as order of grocery, cloud kitchens, and local hyper-deliveries to foster variety in consumer behaviors and accommodate market trends.
Conclusion: Redefining Convenience Dining
With Swiggy’s imminent re-launch of the ‘Daily’ meal service, the dining scene is likely to experience an unparalleled overhaul for about eight crore customers in India, and more. The Swiggy platform enables the synchronization of convenience, quality and affordability to deliver a solution that customers can rely on for breaking fast, mid-meal or supper. Due to its meshwork of partners, ample technological facilities and user orientation, Swiggy is in a position to design the future of on-demand eating at home and to set the standard for the restaurant delivery industry in India.
